How many times have you been inspired to make changes to your lifestyle, but just as soon as the hour ticks over, the motivation vanishes (as if without a trace)?
Then the self loathing and chastising kicks up a notch...
You know attending an hour yoga class once a week is not enough to create real change.
It may create a ripple but more support is needed for transformation. So what do you do?
For as long as I can remember, I've always had an interest in health and healing.
As I child I suffered from stomach pains that the doctors could not diagnose. My mother was open to complementary and alternative medicines so I was exposed to different methods of healing at a young age. I remember taking all kinds of herbs and tablets from the Naturopath to help me feel better. These were somewhat effective but the pains continued.
I grew up in a very dysfunctional family unit with fallouts from addictions and suffered abuse as a child. It wasn't until my parents separated that these pains 'miraculously' stopped. (Coincidence.... I think not!)
A series of 6 week courses to support the 3 layers of your being, using healing tools such as yoga, meditation, Ayurveda, essential oils and more.
Click the image to find out more...
You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.
Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.
Here's a Small Sub-Heading for Extra Emphasis.
You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story. Notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.
Similarly, you can use subtle text highlights and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.
The Product (or Service) that is the Perfect Resolution to the Story.
Now it's time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.
See what some of our customers have to say:
"Social Proof With Customer Testimonials..."
"Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that thosecustomers are very happy with their purchase.
We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."
"The Perfect Testimonial..."
"The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text."
This is the first call to action for your readers to become customers.
You are fully protected by our 100% Satisfaction-Guarantee. If you don't increase your website's conversion rate or revenues over the next 30 days, just let us know and we'll send you a prompt refund.
"Add Some More Testimonials Here..."
"Can you have too many testimonials? Yes, but it's difficult to do. :)
Feel free to add many testimonials directly to this page. If you have dozens of testimonials, you might want to only add 10-15 of the best ones to the page and add a link 'more testimonials' link that goes to a page with all the others.
We'll use filler text for the rest of the testimonials on this template."
Sagittis vel Inceptus Aeneam
"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, Velit mauris egestas quam, ut aliquam massa nisl quis neque. Suspendisse in orci enim. Etiam pharetra, erat sed fermentum feugiat, velit mauris - ut aliquam massa nisl quis neque. Suspendisse in orci enim. velit aliquet."
Velit mauris egestas duius ut
"Sed non neque elit. Sed ut imperdiet nisi. Proin condimentum fermentum nunc. Etiam pharetra, erat sed fermentum feugiat, Velit mauris egestas quam, ut aliquam massa nisl quis neque.
( Etiam pharetra, erat sed auctor ut fermentum feugiat, velit mauris.)"
After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.
This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.
This is the Kind of Sub-Heading You Can Use
People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries.
After all the additional convincing you've done, this is the second call-to-action to get the product.
"Add a quote here (it can be a quote from yourself, from the story or an authority quote from someone else). Something that puts a nice closing line on the story above.”
P.S.: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.